Showing posts with label Juicy Tales by Jo Diaz. Show all posts
Showing posts with label Juicy Tales by Jo Diaz. Show all posts

Tuesday, May 10, 2011

J VINEYARDS & WINERY TURNS TWENTY-FIVE



Richard Paul Hinkle is a contributing editor to Quarterly Review of Wines and is also the author of nine wine books. QRW is one of the publications that I deeply respect and enjoy, BTW, because of their high standards of story contents and the wine writers’ profiles.

Congratulations, Judy… May you have another 25 years of fabulous success!


J VINEYARDS & WINERY TURNS TWENTY-FIVE
By Richard Paul Hinkle

“A mind expanded by a new idea never returns to its former size.” Supreme Court Justice Oliver Wendell Holmes Jr.

One of the things we learned about California wine in recent years is this: It matters where the grapes are grown. Not just a little, but a whole lot. In fact, it’s pretty much what separates world-class wines from everything else.

The good news is that, once California wine producers learned this lesson, winemakers jumped in with both feet. Growers began to understand that they were not just growing grapes, but rather that their end product was, in fact, the very definition of terroir.

Once these lessons began to sink in, crop levels dropped, attention was paid to matching the right variety with each specific plot of land, clones and rootstocks mattered, and trellis systems were assessed and reassessed. A “question everything” mantra came into play bringing with it great and enduring rewards.

There was once a small tasting room that boasted this sign on the back wall: “You don’t have to be an astrophysicist to make fine wine.” The joke was, of course, that the winemaker was a retired NASA astrophysicist.

Well, it also certainly doesn’t hurt to be a geologist who just happens to run a top shelf winery. At J Vineyards & Winery that fact came in handy when Founder and President Judy Jordan began to realize that many of her best vineyard acreage was better suited to varietal wines than they were for the sparkling wines. The winery’s motto is “A Legacy That Sparkles,” but the future was pointing in a new direction.
[Judy Jordan in 1987]

“My roots in the soil, as you suggest, do come honestly,” she says with a wily grin. “As a trained geologist (she earned an Earth Sciences degree from Stanford University), I have come to know how terroir is the foundation in the creation of world-class wines. The magnificent alluvial soils found in the Russian River Valley were formed over the millennia and play an important role in our ability to make great wine. I am fortunate to be accompanied on this journey of exploration by top viticulturist, John Erbe, and now, our new Vice President of Winemaking Melissa Stackhouse. Both are experts on all aspects of the Russian River Valley terrain.”

Jordan continues, “In 2010 we embarked on a new direction for J. With the official launch of our estate varietal Pinot Noir and Chardonnay wines, we are staking our legacy on the terroir of Sonoma County’s Russian River Valley. This unique viticultural appellation is our home. It is where we farm 254-acres of cool-climate grapes, planted on a myriad of rootstocks and clones, and all located along the loam and gravel benches and hillsides on the edges of the Russian River.”

“While we remain dedicated to our sparkling wine program, our varietal estate wines clearly represent the next generation of J Vineyards & Winery. The new varietal packaging, featuring a more subtle version of our classic J “paintbrush” logo, is designed to distinguish the varietal table wines from our sparkling wines. The new labels reflect all the distinctive elements that comprise the very definition of terroir — soil, water, air, plant life, and the human touch.”

When Judy Jordan took over the former Remy facility, immediately adjacent to Rodney Strong Winery, south of Healdsburg, she set out to produce top flight sparkling wines exclusively. But over the years, the fruit of her Russian River Valley vineyards quietly began to assert itself. In small and subtle ways it let her know that, perhaps, varietal wines ought to become a more important part of her portfolio.

“We did GPS mapping of our ten Russian River Valley Estate vineyards,” say Viticulturalist John Erbe. “We took core soil samples to get to know every striation, to the point where we’re not guessing anymore. We all agreed that you have to be willing to shake things up every now and again.”

That reward came two-fold: First, in the richly-textured, full-bodied Pinot Noirs that immediately gained the attention of the wine press; second, in the timing of the introduction. With the recent recession putting a damper on the nation’s need to celebrate, J’s low-key rollout was just the right tone to establish itself as an important Pinot Noir producer.

Of course, every smart winery owner is looking for the next big thing. And at J, it is Pinot Gris. “There’s an Oregon style, an Italian style, a French style, and there’s even an Okanagan Valley style, but there’s no definitive California style — yet,” says Jordan. “There’s a serious business upside in having J develop a California style for this varietal. With 25 years of sparkling wine under our belt, we wrote the book on crisp and clean.”
To that end, J has created a “California” appellation Pinot Gris — drawing fruit from Monterey, Clarksburg (in the Sacramento River Delta) and Russian River Valley — a wine that is, in fact, is crisp and clean, a “fun” wine with a screw cap, sold at a reasonable price. The wine itself is a vinous delight, with a bright steely-lemon-lime core, a touch of Golden Delicious apple, and a tangy hint of lavender in the finish.

[Judy Jordan today]

With the winery turning a vibrant quarter century old this year, Judy Jordan — an exciting, energetic and elegant force in her own right — knows that vitality requires constant burnishing.

“As an entrepreneur and mother of two, I have worked hard to shape a successful wine company that is the essence of elegance and balance,” says Jordan. “Our sparkling wines, featuring the distinctive yellow ‘J’ signature, are instantly recognized around the country by consumers, whether in a restaurant or a retail outlet. Here in our Visitor Center Signature Bar and Bubble Lounge tasting rooms, we offer innovative food-and-wine pairings that demonstrate the extensive range of both our sparkling wines and table wines. It’s an exciting time to be in the wine business. As long as we keep learning and expanding our horizons, it will remain so.”

J SPARKLING & VARIETAL
WINE TASTING NOTES
J Cuvée 20 Russian River Sparkling Wine ($22): You’ve got to love the brisk, right-to-the-point pear and apple zestiness that defines this sparkler, but it’s the fresh cream component that allows this wine to round out and settle in on your palate deliciously.

J 2008 Russian River Valley Chardonnay ($28): Flush with ripe Fuji apple sappiness, this wine spreads out nicely with a hint of butter, the tang of hazelnut, all delectably balanced to handle anything from shellfish to sole in a cream sauce.
J 2008 Russian River Valley Pinot Noir ($35): The scent of rose petals draws you in, backed up by fleshy black cherry fruit in the middle and finish, spiced with a hint of sage to make your mouth water. Pair this with a juicy slab of beef or lamb, brushed with butter-sautéed mushroom sauce.

Wednesday, January 5, 2011

Let’s Hear It For the Boys ~ At J Winery, That Is...

All I know is that when I walked away from J this time, it was time to focus that spotlight on an unsung hero. Ron Clark wins my hospitality Man-0f-the Year award!
This story about J is going to be very different from most wine stories that wax poetic about the owner, the winemaker, or the wines. This one’s about a front liner… someone who is the face for most people when they come to wine country to learn about wine and are greeted by the hospitality department.

DIGRESSION #1: I was once told, while discussing the head of a wine company, “A fish rots from the head.” I thought about it for a second, and agreed. If the person running a company isn’t extraordinary, then you won’t find cream of the crop employees, for the most part. Why? The person doing the hiring won’t appreciate great talent, and will tend to hire those who won’t threaten or intimidate the boss; so things remain ordinary and under nervous conditions… Again, I said, for the most part. When someone good slips in, then the boss doesn’t know what to do with that talent, and that person will eventually be asked to leave.

On the other hand, when someone is self assured and knowledgeable, those being hired must exhibit extraordinary talent and passion. Someone self assured isn’t intimidated by anyone. That person welcomes what comes with being surrounded by remarkable people; so more frequently, you can expect exceptional things to be happening within that company. This story about J has reminded me of this parable more than once, but only in the most positive light for J Winery, because this is one healthy fish…

DIGRESSION #2: When I fly from place to place, I sometimes talk with the person sitting next to me… Sometimes we have nothing to say to each other at all. It’s a mood thing. When I do have conversations, they’re with people who click… people who are open and have fascinating stories to tell, and we share interests… Then we part, mostly to never see each other again. On my way to Portugal in October of 2009, I met Robin Parnell. She was headed back to Newark, having just worked in San Francisco; and I was leaving San Francisco to go work in Portugal with Enoforum Wines. She began my trip, I ended hers. As we parted after the flight, I gave her my card and told her, since she comes to San Francisco regularly, “Look me up and we’ll share my wine country insider’s edge.”

A little over a year later, she took me up on my offer. She was traveling for work, but would also take the weekend to visit wine country. One of her colleagues, Heidi Foot, was also flying in from England. And… Robin had a couple of her girl friends (Sherie Woody and Natalie Daniels) come along for the weekend adventure. Robin was ready to have a ball and to also have it be a lasting memory, not only for herself, but also with some of her closest friends.

I’ve now set the stage with all of the key players of this story… One wonderful tasting room person at J Winery, and a car load of beautiful women looking for a good time, with Jose and me along for the ride.

Most winery experiences begin in the tasting room. These hospitality people are the key ambassador faces of the company. My internal contact with J began years ago when I used to create sales support material for Shelly Eichner, during her time at J. She introduced me to others in the office, whom I also came to appreciate. Now PR colleague George Rose is working there. There’s also someone else whom I’ve had the pleasure of getting to know over the years, and this person is the catalyst for how this story has evolved. His name is Ron Clark; and if you’ve met him in the tasting room, you already know what a marvelous person Ron is.

This story about our visit to J might serve as an example and inspiration for someone wanting to know how hospitality at a winery is done really well. If you’re a tasting room manager, send your employees to J to study Ron. It will be worth their time to see how it’s done by a master.

Ron said that morning, when his team was looking at who was visiting the winery that day, he saw “Jo Diaz” and said, “I’ll take this one.” My daughter Melanie was the first to introduce me to Ron, and we’ve tasted with him before. We know enough about each other that we would all appreciate the visit again, and Ron took the lead. I don’t know why I didn’t request Ron, in the first place, but know I always will from now on.

During our tasting, Ron said something that really hit a chord, when I asked him how long he’s been there. He told us 20 years. I almost gasped. (He must have also poured at that location for Piper Sonoma, because that was the company there before J. It, too, was a bubbles house, and closed shortly after we arrived in Sonoma County, to become J.)

What Ron said that hit home so hard, and I’m paraphrasing, was the following:
I love working in the tasting room. I’m happy right where I am. Most people who come here to work ask me, “Ron, how do you do it? How am I going to repeat the same thing over and over again all day long, and remain enthusiastic?” Within a short period of time they’re taken into the marketing department, or somewhere else in the company, or they leave. I’m staying right here. I not only love talking about the wines, but I also love meeting the people, finding out who they are, where they come from… what their stories are, getting to know them.”

Is he responsible for selling a boatload of wine? Well, he did to all of my new BFFs… as much as they could possibly and legally ship into New Jersey. Yes, Ron told us every aspect about the sparkling winemaking process. He didn’t skip a beat. But, you’d never know that he had told that story for the last 20 years, based on his delightful enthusiasm and his engaging manner. We laughed, played, and learned our way through the tasting. I took copious notes, hung on every word… Learned some new things, and pointed out some of my own that Ron could use down the line, too, as a wine educator… Like adding to his explanation of malolactic fermentation, which is as easy as A + B = C.

A + B = C (malic Acid + Bacteria = laCtic acid, like the one in Cream. (Ron liked this one.)

I left Robert Mondavi Winery, not for the people, whom I adored as colleagues and visitors. I left because I felt like I was performing what was equivalent to Lily Tomlin’s Broadway production, Searching for Signs of Intelligent Life. I had seen it performed, so I knew how helter-skelter it was, and I felt that way as an educator at Mondavi… going from one place to the next around the winery, three to four times a day, saying the same thing over-and-over again. It’s a rare talent for someone who can do this like it’s the first time, a thousand times over.

I personally went to a winery to get into their PR department. For Ron, he is the PR department, as far as it concerns consumers who are walking through J’s doors… perhaps for the first time, perhaps for the third or fourth based on their past positive experiences with Ron (and others within the company).

All I know is that when I walked away from J this time, it was time to focus that spotlight on an unsung hero. Ron Clark wins my hospitality Man-0f-the Year award… And, he certainly won over the hearts of my new friends, too. When you’re in J’s tasting room, if you’re not being educated by Ron, you’ll know who is based on the great time everyone is having… the laughter, the bubbles, the chatter…