Thursday, October 14, 2010

J VINEYARDS & WINERY DEBUTS ADVERTISING CAMPAIGN: “A LEGACY THAT SPARKLES”


J VINEYARDS & WINERY DEBUTS ADVERTISING CAMPAIGN:
“A LEGACY THAT SPARKLES”

HEALDSBURG, CALIFORNIA — October 14, 2010 — Russian River Valley wine producer J Vineyards & Winery is set to debut its first national education and awareness advertising campaign this fall. The ad campaign will appear in two November print issues of the Wine Spectator and on the publication’s website.

“A Legacy That Sparkles,” is a full-page ad that speaks to the winery’s 25 years of sparkling wine, and focuses on the winery’s official debut of its Russian River Valley estate chardonnay and pinot noir wines in their new package.

“We are two wineries under one roof,” says J Vineyards & Winery Founder and President Judy Jordan. “Our legacy is, and always will be, J sparkling wine. Our future, however, lies in the exquisite varietal wines produced from our ten estate vineyards.”

The Wine Spectator was chosen as the platform to launch the ad campaign because of the publication’s dominant demographics among savvy wine consumers, restaurant wine buyers, and influential wine trade readers. Accompanying the print advertising will be a month-long online presence at
winespectator.com. The online ads have been designed to direct consumers to J’s website.

J Vineyards & Winery, located on Old Redwood Highway south of Healdsburg, focuses on Brut and Brut Rosé sparkling wines, as well as Pinot Noir, Chardonnay, and Pinot Gris varietal wines, produced from grapes farmed primarily within Sonoma County’s Russian River Valley appellation.

Founded by Judy Jordan in 1986, J Vineyards & Winery is an independently-owned Sonoma County winery. J will be celebrating its 25th Anniversary next year. To learn more, or to join the J Wine Club, please call (707) 431-3646, or go to
jwine.com.

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