Wednesday, July 14, 2010

J VINEYARDS & WINERY DEBUTS TWO NEW CYCLING JERSEYS TO SUPPORT CANCER CURE EFFORTS


“Cycling is an important charitable fundraising tool in the fight against cancer,” said Founder and President, Judy Jordan. “When you combine this with the fact that Sonoma County has become an important global destination for cycling enthusiasts, it seemed only natural for us to be involved.”

One of J’s cycling jerseys has been designed to benefit the Leukemia and Lymphoma Society, which supports bike races and public cycling tours in California and across the country. The other, a bright pink jersey, benefits the Susan G. Komen for the Cure Foundation, an organization that sponsors numerous national “bike rides for life” to raise funds for breast cancer research.


                  Lymphoma & Leukemia Cycling Jersey                     

This is the fourth year that J Vineyards & Winery has produced a cycling jersey for charitable purposes. Each features the winery’s distinctive brushstroke “J” logo, as well as the charitable organization’s logo.
Susan G. Komen for the Cure Cycling Jersey

The jerseys are made for cycling enthusiasts and are quite stylish, yet functional. Designed to evaporate moisture, the jerseys feature a mid-level collar, a 20” hidden zipper, and three spacious rear pockets.

The jerseys are available at the Winery’s Visitor Center, or online at www.jwine.com. They are $115 each, with 10% of the proceeds going to the respective organizations.

Founded in 1986 by Judy Jordan, J Vineyards & Winery is an independently owned producer of elegant Russian River Valley sparkling and estate varietal wines. The winery will celebrate its 25th harvest in 2011.

The J Winery and Visitor Center is just a quick bicycle ride south of downtown Healdsburg at 11447 Old Redwood Highway. For more information, please call (707) 431-3646, or go to www.jwine.com